Grape growers to vote on PR tax$1.2 million a year would promote Sonoma County wine
By TIM TESCONI
THE PRESS DEMOCRAT
As wine regions go, Sonoma County is a lightweight when it comes to the dollars spent on promoting its wines and vineyards.
Napa Valley annually devotes $4 million to wooing well-heeled wine drinkers. Washington and Oregon, among the newest of the New World wine regions, each spends more than $1 million a year.
Even Paso Robles, the emerging wine region on California's Central Coast, annually invests $1.4 million to tell its story.
Sonoma County?
About $500,000.
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