Animal Labels Help Sell Wine Twice As Much

[wineo]

Animal Labels Help Sell Wine Twice As Much
Andrea Moore - All Headline News Staff Reporter

Washington, DC (AHN) - According to the marketing information company, ACNielsen, in the super-competitive business of selling wine, animals on labels give new brands an edge. Americans buy twice as much of new wines with beasts on their labels as they do other new wines.

Animals help labels stand out on crowded wine shelves where a monkey, kangaroo or a loon can be seen against a backdrop of the more mundane.

And in addition to using colorful, animal labels, some of the hottest-selling wines are swapping corks for screwcaps.

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